Shanghai tourism market sees strong demand in Q1

• Fuelled by a robust rebound in both international and domestic travel demand, the city recorded approximately 2.2 million inbound international visitors in Q1 2026, up 28.0% Y-o-Y. Foreign visitors accounted for 77% of these arrivals, surpassing pre-pandemic levels.
• Holiday travel further underscored this momentum: the nine-day Chinese New Year holiday welcomed 21.67 million tourists (up 8.4% Y-o-Y), while the three-day Qingming holiday drew 7.4 million visitors (up 5.6% Y-o-Y).

One luxury hotel opened in Q1 2026

• The market also saw strategic supply expansion, with the debut of the 267-room Andaz Shanghai ITC in early February. This marks the first luxury hotel in the Xujiahui commercial district.
• Shanghai is set to add approximately 1,800 new upscale and luxury hotel rooms by the end of the year.

Shanghai’s upscale hotel market sees strong improvement in hotel performance

• According to the Shanghai Statistics Bureau, the city’s five-star hotels saw a 2.4-percentage-point y-o-y increase in occupancy, an 8.2% rise in average daily rate (ADR) and a 12.3% Y-o-Y growth in revenue per available room (RevPAR).
• According to the Shanghai Statistics Bureau, the city’s star-rated hotels also recorded growth in both average daily rate (ADR) and occupancy rate, resulting in a 10.8% Y-o-Y increase in RevPAR.

Outlook: Strong demand fuels new hotel openings

• Shanghai is seeing growth in visitor arrivals, driving solid performance across the hotel sector.
• Newly opened hotels in key districts will further elevate commercial area competitiveness and support integrated urban development.