Beijing’s hotel market in Q1 2026 continues to be driven by robust inbound and domestic leisure travel, while corporate demand shows early signs of stabilisation

• From January to March 2026, Beijing welcomed 89.1 million inbound visitors, a year-on-year increase of 61.3%. Tourism revenue reached CNY 331.4 billion during the Spring Festival holiday period alone, up significantly from the previous year.
• The leisure momentum supported strong occupancy, particularly during weekends and public holidays. Although corporate travel budgets remain disciplined, the pace of year-on-year decline has slowed compared to 2025.

One hotel opened in Beijing in 2026 Q1, with 2,283 new rooms expected throughout the year

• Hilton Garden Inn Beijing Fengtai Xinxiang Building opened in Q1 2026. Beijing is set to welcome nine more new hotel openings in the remainder of 2026.
• Among the upcoming openings, The Ritz-Carlton Beijing North is now scheduled to debut in September 2026. Net new room additions for 2026 are currently expected to total approximately 2,283 keys.

Upscale and luxury segments see modest RevPAR growth driven by rate increases amid stable to slightly lower occupancy

• In the upscale and above segment, ADR rose year-on-year through March 2026, while occupancy remained stable, resulting in modest RevPAR growth driven entirely by rate gains.
• In the luxury segment, ADR increased at a stronger pace, though occupancy softened slightly. Nonetheless, the segment achieved marginal RevPAR improvement, underscoring its continued reliance on rate strength to offset lower occupancy levels.

Outlook: Leisure holidays and major events to anchor RevPAR performance

• Near-term demand in 2026 will be primarily driven by the upcoming Labor Day Golden Week and the summer vacation period, both anticipated to generate significant leisure occupancy across Beijing’s hotel market.
• A robust calendar of large-scale events in 2026, such as the Beijing International Automotive Exhibition, the Beijing Half Marathon and major concerts by prominent artists, will underpin transient and group demand, supporting rate resilience and RevPAR growth.