The impact of rising interest rates on Bangkok’s residential market is evident following continuous monetary tightening, and with policy interest rate in Thailand reached 2.5% in the first half of 2023. Rising cost of borrowing and inflation further dampened consumer purchasing power. Local buyers have been fretting about housing affordability since the housing price outpaced household income. Many buyers have seen challenges and dropped out of the housing market entirely since they cannot afford any option that fits their requirements.

Figure 1: APAC Housing Affordability

Source: ULI & JLL Research (2022)
Note: Median/Average Apartment Price to Median Annual Household Income

As economic headwinds loom, the affordability problem affected the sales performance of low-to-high market segments, where most buyers rely heavily on a mortgage. This has resulted in a decrease of pre-sales rate up to -12% (Figure ). Even though we saw an increase in pre-sale rates in the mid-low segment in 2Q23, the mortgage rejection rose in parallel to a concerning rate estimated at 50-60% for units priced under THB 5 million. Meanwhile, demand from foreign buyers – mainly driven by Chinese investors – is still gloomy but climbing back to the pre-pandemic level.

Figure 2: Pre-sales rate of future condominium projects (Bangkok Metropolitan Region) (3-year average vs 2Q23)

Source: JLL Research, 2Q23
(Remark: Mid-low segment denotes the sale price below THB 130,000 / sqm)

Despite these challenges, activities in the rental market strengthened as investment-grade apartments in Bangkok’s Central Business Area (CBA) recorded  a 2.5% q-o-q increase in 3Q23, driven by spillovers from buyers adopting a wait-and-see approach and the return of expatriates. This also suggested that rental properties could potentially be the short-term option for first-time buyers, who either cannot access a mortgage or are more inclined to rent. The question is, whether this will trend turn into a longer-term phenomenon?

From the perspective developers and investor, it is anticipated that several key factors will play a vital role in driving the rental housing market, and subsequently provide investment opportunities to capture this growing pool of demand. These factors include: a paradigm shift in behaviour and mobility of Gen-Z and Gen Alpha buyers, structural tailwinds of a growing urban population, growth of expatriate community, and most importantly, an exacerbating housing affordability.

In many markets across APAC, the living sector has proven to be one of the most active and sought-after asset classes. In 1H23, JLL recorded a substantial allocation of capital into the multifamily sector against a 24% decline in total APAC investment volume. While the multifamily market is becoming more established in first-tier cities like Japan, PRC and Australia, Bangkok’s rental housing market – where perpetual ownership has always been the norm – is still in its infancy and set to evolve.

Non-serviced apartment stock in Bangkok CBA stood at approximately 10,900 units in 2Q23 – roughly 55% built before 1997. Only 16.8% or 1,832 units are classified as investment-grade stock; there is certainly room to grow, albeit in direct competition with the typical buy-to-let investors in condominium units.

In fact, we are witnessing some residential developers listed on The Stock Exchange of Thailand – such as AP, Origin, and Sansiri – rekindling their interest in rental properties. These developers are shifting from traditional freehold products to offering en bloc sales of mass-market multifamily, with a yield guarantee of 6-7%, backed by immediate demand generators such as university campuses and industrial estates. It is interesting to see whether this will kick-start the multifamily sector in the Bangkok market.

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