Philippine hotel sector shows resilience amid market shifts

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Philippine hotel sector shows resilience amid market shifts

June 25, 2026 / By Aproniano Ortega III

The Department of Tourism (DOT) recorded 1.8 million foreign tourist arrivals during the quarter, tracking towards its 6.7 million year-end targets. Arrivals were up nearly 9% year on year from January to April 2026. This momentum reflects sustained demand despite fluctuating oil prices affecting airline operating costs. Moderate shifts in global economic patterns have also influenced travel spending decisions.

Market performance

Metro Manila’s hotel market sustained its momentum in Q1 2026, maintaining an 81.8% occupancy rate. This was despite a modest 28.5 basis point decline from post-holiday normalisation and 0.3% supply expansion. Prime districts led the market during the quarter. Bonifacio Global City and Makati CBD achieved 87.9% and 83.9% occupancy, respectively, driven by leisure, business travellers, and corporate demand. The luxury segment showed stability, maintaining strong 86% occupancy while commanding premium rates of PHP 11,000 to PHP 12,000 per night. Average hotel room rates across the market declined marginally by 0.04% to PHP 8,034 per room per night, reflecting seasonal softening and the modest supply expansion. Corporate accounts, MICE activities, and domestic leisure travellers continued to support occupancy levels across segments. Business travel showed consistent strength in core commercial districts.

Emerging headwinds

Industry stakeholders have expressed growing concerns about external pressures on the horizon. The ongoing oil crisis has resulted in surging jet fuel prices, prompting major carriers to suspend certain routes and travellers to delay bookings. Industry players such as SM Hotels and Conventions Corporation and the Philippine Hotel Owners Association have urged the DOT to engage stakeholders on immediate opportunities. These include visa-free privileges for Chinese tourists, efforts to revive the Korean market, and acceleration of the Indian market. Meanwhile, regional groups like the Hotel, Resort and Restaurant Association of Cebu are strengthening operational resilience through enhanced energy-saving initiatives, supply chain efficiency, and waste reduction to offset higher input costs.

DOT response

In response to these challenges, the DOT has emphasised domestic tourism as the foundation of industry stability. It is promoting value-driven travel options including farm visits, community-based tourism activities, and local culinary experiences. The department has aligned tourism development with the Marcos administration’s infrastructure agenda, aiming to boost investment while supporting livelihoods and creating opportunities for communities.

Outlook

Looking ahead, the outlook remains cautiously optimistic. While occupancy rates may face pressure from both new supply entering the market and travel cost concerns, the sector’s strong fundamentals remain intact. Sustained corporate demand, resilient luxury segment occupancy, and the country’s diverse tourist destinations support this view. The industry’s focus on operational efficiency, domestic market development, and targeting local visitors should support continued stability despite external challenges.